Crazy Sales Tips.

A current Sales reality is “Sales does not happen until the product moves of the Shelf, or is consumed” so this complicated equation can be simplified. Affordability: Salesmen have a perception that their products are overpriced. Sincerely the consumer only perceives the product as expensive when the product does not achieve the expectation that he had set.   Availability: Consumers can only buy what is available in the Shop.   Quality : Quality is a perception, everyone has a different definition of quality, so stop beating yourself up about the product. Just sell. Visibility: “Out of sight is out of Mind” People do not buy what they cannot see. Marketing is correct when they insist on visibility of Merchandise at the Point of purchase. Visibility is a continuous process in the life cycle of your product.   Persuasion : Consumer needs a little wooing sometimes; we need to prod them to look our way.   Promotion: This should be a last resor...

Strategy is required, execution is also required. How do we join the lines? A sales manager's ability to convert strategy into execution will be the delight of Management. Trainings on Leadership have always pointed out that " you can lead the horse to the river, but you cannot force the horse to drink."  as a Sales Manager, if you can effectively sell the strategy to your team,  you have conquered the World. Understand the psychology of your Team :   I was in a training, the facilitator mentioned " Everyone loves to work" I rolled my eyes to myself "I hear you" I mutter under my breath,  flashing through my eyes is every single Salesperson I had worked with,  candidly I have met nasty people on the job. The facilitator continued to explain that we all love working at what we enjoy, hence I realise that I did not make the strategy look like a cause my team  would enjoy.  I have a responsibility to make the strategy go with the psyche of my team ma...

Sales Targets will always exist. Companies will always look for “STAR SALESMEN” The ability to make a difficult thing look simple defines you as a STAR Let me share with you quick ways of achieving your targets, and making you a “STAR” Define Your Target: Your targets are a simple instruction of what is expected of you to deliver. It could be volumes, it could be required tasks, it could be anything. First things First, Understand the target. Believe in The Target: Our belief system varies. A lot of us believe that the targets can never be achieved. (This needs to be corrected) Salesmen are likened to Sports Men/ Athletes. Targets are meant to stretch you into growth. Growth is a continuous phase. If we stop growing, we begin to shrink. You need to sell the target to yourself, if you can buy it, everyone else can too. You are your most difficult customer. Develop a Strategy for Yourself: Most Salesmen are assumed to be dumb, this is a wrong perception. You have...

Target setting in sales is an intrinsic part in Sales. Targets determine the output of your team, it determines what you want to achieve. Targets are set for various reasons Clarification of Tasks.… Source: How to Set Sales Targets effectively.

Target setting in sales is an intrinsic part in Sales. Targets determine the output of your team, it determines what you want to achieve. Targets are set for various reasons Clarification of Tasks. Determine what you want to achieve. Clear roles are set within the team Performance Review.    Effective Sales Targets need to have the following characteristics: Specific: What exactly do you and your team want to achieve? Measurable: Can you measure the degree of attainment of your target, avoid vague targets, Achievable: Set targets that you know can be achieved with the resources available to you at that instant. Realistic Timed: Targets should always have a start and end. Targets as a Mutual Understanding. When you set targets for your team, you need to ensure that The Team agree with the targets: The Team need to have a clear understanding of the reason you have set such targets. The Team should understand the importance of the Targets: peopl...

Sincerely, when Ronaldo was carried out of the field  (PORTUGAL vs France)  I heaved a sigh of relief for France. I was so  certain that France had won the EURO2016 CUP. Much to my dismay , Portugal won. This is ascenario in Sales. We heave sighs of relief when competition  is  down,  As  Salesmen we need to focus  on ourselves as a team. In  Nigeria, we are a population of over 150 million people. Each person has a unique desire and personality,  this means we have an opportunity to develop  150 million unique  brands. How many brands  do we have today?  We all want to sell Superbrands, but have we created any?  if we do not work on our dreams, we would always be paid for selling  the dreams of others. As a Salesman, we get bored easily,  I once read that the average  Lifespan of a Star rep is 36 months before he bec9mes dissatisfied, i tried figuring out reasons why this could be true using mysel...

Managing your own business takes a lot of discipline. As business owners, we wear many hats because there is a lot of daily work that needs to be done. Multitasking becomes a norm, and delegating is (usually) a dream. If you work for someone, you agree to show up at a certain time, put in […] via Productivity Tip: Meeting-Free Day — Live to Write - Write to Live

​ I started my career at a reputable Pharmaceutical Company. I would remain grateful to this Company. They trained me into the Super Sales Guru I am today.  I look back with nostalgia all the lessons I learnt at this Company. Today I would be sharing about the term “Generic” or Copy cat! As an OTC (Over The Counter) representative, it was a mix blend of selling simple items to a complex society.  I had the responsibility of detailing (explaining why my simple Medication had to be prescribed as the drug of choice. Our product Managers were the brightest in the industry, who came up with Cycle plans (quarterly plans /Strategy) for the team. I enjoyed every moment, ante natal Clinics, Taxi Parks, Detailing Doctors, Presentations to the Health community under the c Supervision of the Medical Rep (who was a Pharmacist).  I learnt the core of my career; “Generate your Demand and then Supply the Market”   In this Company, we were trained in the art of “Objection Handling” W...

Managers  are like parents, you believe that they are stupid, and have no idea of what they are doing. After many years, hyou realise that your parents actually meant well,( Exceptions arise for really Crazy parents.) Management tips have sprung up from various angles, (In Nigeria, we follow every latest Management fad and slogan to be seen as Educated).  Companies invest Millions of Naira investing in Human Capital, so we would be more alike our European and American Counter parts. Some Companies even prefer Foreign degrees just to assure themselves the quality of the Work Force.  ( Quality of Work force in Nigeria is complicated, Another topic for another day.)   Just like our Educational System, so is the Work system, "Obey the Last order!"  we have been trained as a Nation not to question authority, however this has begun to change, this is the reason that on Social Media, we have to see the negative in everything, to make up the lost time of being Zombies. I had a huge c...

  As a Sales Manager, you have the responsibility of delivering on Numbers that have been agreed with Management ( Many times you agree blindly, believeing you can achieve anything you set your mind upon.) Science [nb 1] is a systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe . [nb 2] [2] :58 [3]  ( Wikipedia) Unfortunately if Sales is regarded as a Science, we would achieve targets  consistently. Sales is not a fluke, you need to have a   How, What, Where, When , Why , of   want you want to achieve. ARSENAL VS LIVERPOOL  FC We can liken  salesteam to a football team, each  player has unique Skills , weakness, opportunities, threats and Strength. Determine your Resources: Your budget size  is important.  Cut your coat according to the material you have. Overworking your Sales Team, squeezing them to produce on a budget that does not exist is wrong. Scarifice is required from the team only when th...

I was given birth in a Christian Home, not a contemporary christian home, I grew up in a white garment church, It was a very popular church in the day with a huge presence of affluent people. My Pa… Source: Christianity Religion! what a Shame