Are You Copy Copy?



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I started my career at a reputable Pharmaceutical Company. I would remain grateful to this Company. They trained me into the Super Sales Guru I am today.  I look back with nostalgia all the lessons I learnt at this Company. Today I would be sharing about the term “Generic” or Copy cat!

As an OTC (Over The Counter) representative, it was a mix blend of selling simple items to a complex society.  I had the responsibility of detailing (explaining why my simple Medication had to be prescribed as the drug of choice. Our product Managers were the brightest in the industry, who came up with Cycle plans (quarterly plans /Strategy) for the team. I enjoyed every moment, ante natal Clinics, Taxi Parks, Detailing Doctors, Presentations to the Health community under the c Supervision of the Medical Rep (who was a Pharmacist).  I learnt the core of my career;
“Generate your Demand and then Supply the Market”

 

In this Company, we were trained in the art of “Objection Handling” We are prepared with likely objections that would be thrown at us, so if you threw a question or objection, we had a manual with answers. (ever so prepared).  This is a practise I will surely run in my Company.

A fad crept up, and the objection was “we use the generic” or “the generic is more affordable” and that is one objection that rattles me, because most generic are more affordable.

I have changed Industries’ few times and also Companies, and from experience I have realised that there is always a generic product anywhere you turn, even hum beings are generic.

I learnt how to handle the objection on my own, in the school of life.

I have witnessed that during Job Interviews, you have various generic brands, whom also want the job you are interviewing for, Consumers also have the choice of generic products, you have generics on your team, the ability to be a super brand, will always put you in advantage.

Companies invest Millions of Dollars to not be seen as generic, hence being generic is not a good thing.

Being Generic is easy, being a Brand, you need to detail yourself as a Unique person, see yourself as a solution to a given problem, not just part of a team, but a team player with a significant role is not as easy.

ACTION PLAN:

  1. Define yourself: What do you really want? What do you enjoy? What Problems do you enjoy solving?

  2. Brand Yourself: What makes you different? What gets you into trouble? What do people dislike about you? What are people trying to change about you, including your Manager?

  3. Strategy: Do you need to learn new skills to make yourself stronger? Do you need to go back to School? Do you need to focus on your dreams for a while?

  4. Confidence: You need to be strong to be yourself.

  5. Uniqueness, creativity and innovation should be your watchwords.


 

Life is worth living Happy.

Stop being generic!

Stop being a copy copy!

 

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